Google Analytics Premium vs Free Google Analytics Standard

Google Analytics Premium vs Free Google Analytics Standard

Are you looking to understand the difference between Google Analytics Premium and Google Analytics Standard? Here’s a quick view of Google Analytics Premium vs Free Google Analytics.

Google Analytics Premium (GAP) was built by Google to answer the needs of high volume enterprise-level sites who depend heavily on web analytics data to inform business decisions. They identified these requests at four levels:

  1. Processing power
  2. Advanced analysis tools
  3. Performance SLAs
  4. Dedicated support

Google recognized these areas as common limiting factors for large websites using the standard version of Google Analytics.

With a Google Analytics Premium, one can access advanced web analytics tools, like Unsampled Reports, Data Driven Attribution and BigQuery Export, in addition to all the Google Analytics Standard features and reports.

To better understand and learn more about the significance of Google Analytics Premium, we encourage you to read Google Analytics Premium: Features, Price and Availability.

Google Analytics Premium vs. Google Analytics Standard

A detailed overview of Google Analytics Premium and Standard Google Analytics (Free Version) feature differences are provided below:

Support

Google Analytics Standard

Google Analytics Premium

Account Management:  NO  YES
Implementation Support:   NO  YES
Training from Google Experts:  NO  YES
24×7 Dedicated Support:  NO  YES
Optional Certified Partner Support:  YES  YES
Self-Service Support – Help Center, Forum:   YES   NO
Pricing: Free $150,000 Annual Fee

Data Processing & Limits

Google Analytics Standard

Google Analytics Premium

Data Volume Capacity Per Month: 10 Million 1 Billion
Max Data Rows in Reports: 50,000 3 Million for Unsampled Reports
Unsampled Reporting:  NO  YES
BigQuery Integration for Clickstream Data:  NO  YES
Real-Time Data:  YES  YES
Data Freshness: 24+ Hours 4 Hours

Service Level Agreements & Guarantees

Google Analytics Standard

Google Analytics Premium

Freshness   24+ Hours 98.0% (4 hours or less)
Collection   – 99.9%
Reporting   – 99%
Google Tag Manager SLA  NO  YES
Service Level Guarantees  –  YES

Advertising & Multi-Channel

Google Analytics Standard

Google Analytics Premium

Attribution Modeling:  YES  YES
Data Driven Attribution Model:  NO  YES
DoubleClick for Advertisers Integration:  NO  YES
Campaign Measurement:  YES  YES
Adwords Integration:  YES  YES
Multi-Channel Reporting:  YES  YES

Social, Mobile & Video

Google Analytics Standard

Google Analytics Premium

Social Referral &
Conversion Reporting:
 YES  YES
Mobile Device &
App Tracking:
 YES  YES
Video Performance Measurement:  YES  YES

Analysis Tools

Google Analytics Standard

Google Analytics Premium

Custom Variables: 50 
Advanced Segmentation:  YES  YES
Custom Reporting:  YES  YES
Analytics Intelligence:  YES  YES
Real-Time Data:  YES  YES
Flow Visualization:  YES  YES

Customisation & Integrations

Google Analytics Standard

Google Analytics Premium

Data Export & Tracking API  YES  YES
Custom Reports:  YES  YES

Sharing & Workflow

Google Analytics Standard

Google Analytics Premium

Intuitive UI, Rapid Set Up:  YES  YES
Dashboard, Custom Reports, Advanced Segments:  YES  YES
Export and Email Report Functionality:  YES  YES

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