Today, having an eCommerce business is not about having an online store and selling your products. Mostly, that’s it, but there are numerous other things to think of before embarking on this journey. Digital marketing companies in Dubai are trying to explain to their clients that having engaging content is of the utmost importance for good sales, but they’re also trying to explain how to avoid having duplicate content or even thin/low-quality content.
There are numerous startups in the UAE since the UAE has become one of the best countries in the world to start a company, and the best digital agency Dubai can be found in the UAE. They will give you all the information you require about how the content you need must be the best possible, and how to avoid low-quality ones. By hiring professional content writers if you’re not up for the job yourself, you will see the difference they’ll make. Find all the details about how to fix duplicate content issues on this link.
Be Aware Of The Basics
By knowing the basic rules of content writing, you should be able to avoid numerous pitfalls and acquire at least some basic sense of how everything works in the world of search engines and their algorithms. Using Google Analytics can be of help for data gathering, and there are differences between the Standard and Premium version that you can see on this link. Since search engines nowadays are becoming smarter, they will reward your website if your content presents itself to search bots for indexation as a quality and unique content.
How Can We Discover Duplicated Content?
According to digital marketing companies in Dubai, duplicated content can present itself in various ways. We’ll mention some of the most common ways to have duplicated content within your website.
This is a common issue that can occur when two different URLs are leading users to the same website. Here’s an example of duplicated URLs:
Google will see these as two different links leading to two different pages that have precisely the same content.
Copy & Paste Information From Another Source
In case you’ve copied some (or even all) information from another source and pasted it into your webpage, Google will flag your content as a duplicate. Also, if you add a source link explaining where did you get your content from or if you have quoted some text from another website, Google will still consider this as duplicate content and may even penalize your site for having duplicate content.
Don’t Use Manufacturer’s Product Descriptions
One of the most common ways for eCommerce sites to make duplicated content is if they use the manufacturer’s product descriptions entirely. The main problem here is that the manufacturer is selling these products elsewhere as well. This means that other websites use the same product description as you do, which will make Google consider it as duplicated content. All of this will rank you and your competition down, and the last thing you need for your eCommerce store is to offer users with plagiarized materials.
How To Fix Duplicate Content?
In this section, our digital agency Dubai will explain how to fix all duplicate content problems one by one, so keep reading.
URL Issues Fixed
To tell Google that different links on your website are not duplicates, you should use 301 Redirects. This tool informs search engines which URL that lead to the same site is the original one and links all others to it. Page’s status will change to “Moved Permanently” after you’ve applied 301 Redirect, and in case you wish to move it temporarily, then you should apply 302 redirects. In case you’re using WordPress, there are various plugins you could use instead of using the redirect code. This will inform Google that you’re not using duplicate content on different websites, and you’ll also strengthen your website’s content.
Showing Google The Information Source By Applying Canonical Tags
This canonical tag is a page-level meta tag that should be placed inside the HTML header of a website. This canonical page gives relevance and reference to the main page, and it’ll tell Google which page is the more relevant one. This means that if you apply the canonical tag, it will help the main page to rank higher than the canonical page for relevant searches.
Applying Meta Robot No Index
By applying meta robot no-index tag, you’re telling Google not to rank these links. The links won’t be SEO optimized, but you’ll avoid penalization from Google. As long as these links aren’t indexed, your eCommerce won’t be affected.
Consider Hiring Professionals
In case you need more help or any further assistance with fixing duplicate content for your eCommerce store, contact our digital marketing agency Dubai. Feel free to schedule an appointment with our professional team that will give you heads up on how to solve any issues you have.