We all are well aware of how social media has become a new selling and buying spot for people of every age group due to many reasons. Social media platforms have a lot of fresh options, and the user base is huge, the audience is keen and interested, and many more. One more thing that should be added to this list is the ease of getting a huge audience towards your quote, idea, product, services, and every other thing you wish for.
Talking about social media platforms and how to build your audience, we cannot forget about the largest and fastest-growing network- Instagram. Which was initially a photo-sharing application, Instagram launched their story feature for the first time in the year 2016; before any other platform. These stories are now one of the best ways to spread your ideas, brand awareness, get engagement, good conversation, and much more. One can now share texts, pictures as well as edited videos on Instagram stories which make it the perfect platform to build your audience. You can use the Instagram video editor to eliminate any compatibility issues while uploading edited videos.
If you are still struggling in knowing the ways by which you can use this story feature to build your audience, then here are a few tips:
1. Utilize The Full Potential Of Your Stories
Some people do not completely understand the potential of their stories on Instagram. Currently, the platform offers a wide range of features, including polls, quizzes, and share trivia that can be uploaded on your story to reach a larger group of audience. This feature can help in engaging with your audience in a better way. Votes in a poll story or answers in a quiz can help you understand the likings and preferences of the audience. This can further help you in creating content that resonates well with the audience, therefore helping you in targeting a bigger and better audience. All this data can be utilized for further use.
2. Use The UGC Route As Well
In most cases, when people see obstacles in their way towards getting a better audience, they choose to engage and build an audience using a User-Generated Content (UGC). Take the help of your friends and regular story viewers. Ask and encourage them to put your services or products on their stories as well as tag the brand to help you increase or strengthen the audience.
In doing so, you can offer some incentives to the people that could motivate them to do your work with the right intention. You can assure them some freebies or a chance to get featured on your story. Whatever works for you? UGC not just helps you in saving a lot of time and effort but also makes your pitch a lot genuine and not pushy. In the longer run, it will help you in gaining credibility and winning the trust of your audience.
3. Influencer Marketing
One of the best ways to gain a stronger and better audience through your stories is through influencer marketing. It can fetch you organic traffic and help you in promoting your brand, services, and products across various social media platforms. From time to time, you can run influencer campaigns on your Instagram stories to keep your audience engaged. There are two ways by which you can rightly use influencer marketing for your branding. One, by sharing your products or service’s videos and images on your story and asking your audience to share the same on their stories.
The second way to do it is to directly ask the other connected influencers to create their own story and share them across. To do so, you can take the help of promo video templates that can easily see you through in making videos for your stories.
4. Go The Personal Way
Sharing your moments, personal stories on Instagram is a genuinely brilliant idea to get a more influential audience. Personal is not a thing any more; everyone likes to share their stories across the platform. On the other side, your close observers would also love to know more about you and your things daily. So, it is completely alright to share your stories on Instagram. Already your audience is curious to know your things and the way things work, and if you give them what they need, nothing better would be there.
Personalizing the experience of your audience is going to help you in getting more viewership, and the better behind-the-scenes you show, the better it is.
5. More Video Stories
According to a survey, it is anticipated that by next year which is the year 2021 will see approximately 80% video web traffic. Instagram video is a medium to share your experience, services, products, and much more with the help of videos.
So, the takeaway from this blog is that the Instagram stories are going to stay for a long time, and in the coming future, they are going to get only stronger.