As an aspiring social media influencer, you know better than anyone just how competitive and crowded space can feel. Finding a way to stand out, pop, and build a following can be extremely tough, especially in those beginning months, and even years. It’s about more than just pumping out content on a regular basis; it also comes down to the quality of the content. It has to be noteworthy and draw attention. While creativity will certainly be a factor, there are also tech tools that can make your life as a social media influencer a whole lot more productive and successful.
So as you start out on your quest to become a widely known social media influencer with a massive following, here are the top four apps that you’ll want to make use of. Each one can make your goals easier to achieve.
Top 4 Apps For Aspiring Social Media Influencers
In terms of the most popular and arguably the most effective app for aspiring social media influencers, it’s hard to top Instagram. Those who have gone on to realize success through this platform have been able to build their audience into the millions, creating quite the following. Of course, it’s not as easy as just setting up an account, there is a whole lot involved. Did you know that more than 100 million photos are posted to Instagram each and every day? That’s how powerful this app is, and that’s why this one can make or break your career as a social media influencer.
While you likely have your photos saved in a central location so you can refer to them and use them on different platforms, you may come across photos that others have posted that you want to save for reference or use as inspiration later on. The problem is that all the photos on Instagram are DRM-protected, which means you can’t save them – or can you?
Setapp actually provides people with all the instructions they need to download Instagram photos that others have posted right to your Mac. It’s just a few quick and easy steps to follow, and then you’ve saved the photo. It also lays out the steps to bookmark images on Instagram, which is perfect if you just want to be able to reference the content at a later date. Setapp is well known for providing a collection of apps for Mac users that focus on productivity and giving users the tools needed to be successful in their tasks.
Then there is YouTube, which is a whole other world of influencers. YouTube has spawned all kinds of influencers in different categories such as cooking, lifestyle, beauty, gaming, and so much more. You can find influencers in just about any category as this continues to be one of the most competitive arenas to enter into.
Making it big on YouTube requires a lot of creativity, engaging content, uniqueness, consistency, and of course high-quality production value. This is the kind of app that takes a fair amount of trial and error to perfect as you’ll need to play around with the right camera, lighting, sound, set-up, editing, and more. Don’t expect to build a following fast, as this one can really take time.
For many aspiring social media influencers, it can help to do collaborations with other creators that have a more established audience. A collab means you work on a video concept together, you may even appear in each other’s videos, and then cross-promote them on both channels. This will help to expose you to a new audience, and the person you collab with gets to do the same.
It’s important to also recognize Twitter, as it is also a space for aspiring social media influencers. Twitter gives you the opportunity to post text, audio, and video giving you creativity and flexibility. It’s all about short snippets of content here, so it’s also perfect for followers who enjoy fast consumption of entertainment and don’t have the time to dedicate to a full video on YouTube.
Twitter has become quite popular with businesses since Tweets have become quite effective ways to market a company. You can look at the life of a social media influencer in the same way, as you are a business in a sense and Twitter can be that perfect avenue for marketing.
The key to building a following on Twitter is to find a niche that you can carve out a spot in, post on a regular basis, ensure everything you post is on-brand and engaging, and of course make sure you’re communicating with followers with comments, likes, and retweets. That engagement with your audience is what can really build your following fast. The goal is to get your account trending so it gets noticed.
Then we have Facebook, yes, it’s still a player in the game of social media influencers. While the popularity and “cool” factors have dimmed somewhat in the past few years, Facebook isn’t a write-off. Once you consider the fact that Facebook is actually the biggest social media platform out there (in terms of the users and audience), it becomes clear why you should be building a presence on the network. It gives you the ultimate worldwide reach, which is what every social media influencer needs to succeed.
So, how big is the audience on Facebook? It has over two billion active monthly users, which eclipses all other platforms. In order to reach the masses and build a following, you’re going to need to build your profile, figure out what your niche will be, identify your target audience and get to know them, post engaging content, engage with followers, make sure you’re staying up-to-date on viral trends, and of course stay consistent.
Making It Big as a Social Media Influencer
If your goal is to make it big as a social media influencer, these apps should be where you direct your attention and focus. These hold the biggest audiences out there, and therefore offer you the best opportunities.